Visual Kei: SuG !

When I was (much) younger, I used to love listening to J-Rock; a style of music, also known as; “Visual Kei”. Visual Kei is a visual Japanese phenomenon which took Japan and eventually the rest of the world by storm, and dates all the way back and even beyond the “Granddaddies” of J-Rock’s X-Japan. In Japan, Visual Kei can be the equivalent of Metal/Rock; Usually sub-genred under Glam-Rock, with certain Punk elements, when compared to the western world’s Metal Scene.


So anyway, back to my younger days… I got the chance to catch a few live performances by some J-Rock bands. One of these live(s) I attended was the concert of: SuG!

Below I’ll provide some official information about this V-Kei band, taken from their official website.



SuG is a five-member band formed in 2006, consisting of Takeru (vocals), Masato (guitar), Yuji (guitar), Chiyu (bass), and Shinpei (drums).

SuG takes its name from “thug”, a slang expression in the U.S. black community meaning people or “partners in crime” who move in their own direction without caring about what other people think.

The concept behind the band, which made its major-label debut in 2010, is “heavy positive rock”: the band makes a determined effort to give messages from a positive outlook.

Songs are written by the entire band and are a fusion of many musical genres. Still, the band’s maverick genius vocalist, Takeru, creates a concept for each release and is responsible for the worldview derived from the lyrics he writes, music video direction, and all clothing and other artwork. He also plans the band’s releases and supervises the band’s purchases and production of clothing and props in order to string together albums, novels, videos, and fashion and present the entirety as “3D music.”

SuG Live

The band has won support for its 3D music not just from the music industry but also from the fashion industry and various subcultures. SuG’s music videos and fashions have been highly praised outside of Japan too, particularly in Europe and Asia, and Takeru has even appeared in a TV ad for a popular overseas bottled drink beverage.

But just as the band’s popularity, spanning countries, generations, and musical genres, started skyrocketing, the band announced they were going on hiatus after a December 29, 2012 show at Yoyogi National Gymnasium’s Second Hall.


So… Could I count myself lucky, having been able to catch their amazing performance before their hiatus?

I’ll leave that to you guys and the pictures below to decide! Feel free to click the thumbnails in the galleries to enlarge them! 🙂

SuG Live

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About Joshua Hideki

Hi! I'm Hideki. You can call me Josh! ʕ•ᴥ•ʔ Welcome!!~ This is a Travel Blog covering Japan, and many other bits & pieces of my personal life. Photography, Blogging, Fashion & Traveling in Style. A travel guide for everyone with these passions. Absorb the mesmerizing atmosphere, take in amazing sights & let the enchanting ambiance take you away as you embrace different cultures & see the world through my eyes - my Eternal Memories. Visit my Blog at: ! Come discover Japan from the inside with me and also we'll provide you with the best destinations to visit; and that includes the rest of the World too! Please enjoy! Discover Japan & Travel the World with me!! Life is precious, you only have one so live it to the fullest!

One thought on “Visual Kei: SuG !

  1. […] got to see SuG & LM.C together on the very same day! Personally though, the main reason I was here was for […]

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